“Young, spunky, carefree- they make their choices – their way. One way- the unfamiliar path. One Way- the right way. One way- the only way.”
1994 saw the launch of the first ever unisex fragrance, CK One. Celebrated as one of the most iconic perfumes of its time, the bottle of androgyny instantly became the voice of the youth.
To commemorate 20 years in the heart and mind of the people, CK one has out together a music video that is bold yet soft at the same time. It reflects the choices and lifestyles of the generation of today, those who are ready to break through all taboos and restrictions. Without even a speck of fear or doubt. The video that features singer Anushka Manchanda is the philosophy of the Y2K youth rendered into a melody.
Get ready to be blown away by Calvin Klein’s One Way video.