Envy News

H&M Steps Up The Game With The Conscious Beauty Line

Not that it needed to, but H&M just gave us another to fall in love with the fashion brand all over again. Ok, are you ready for it? Pull a chair if you must. The chain has announced the addition of their very own *takes deep breath* beauty line to the range of products in stores!

Give us a moment while we wipe off these tears of joy.

The range, which is going to be an accompaniment to complement its long-running, eco-friendly clothing line, Conscious Collection, will comprise of almost thirty products including goodies for you hair, skin and body.00440288

“We already offer conscious choices with our fashion collections so it is natural for us to have the same offering within our beauty collection. We always aim to develop our products to high and responsible standards in both materials and production.

“With the conscious range we have taken this philosophy even further. We are very proud to now be able to offer organic beauty to our customers”, Concept Designer at H&M Beauty, Sara Wallander told Nylon.20984784733_ac986dece3_h

The fashion house also revealed that it’d be using qualified organic components blended with essential oils for fragrance. And just when you thought it couldn’t get better, the brand also added that the packaging of the products too would be completely recyclable and eco-friendly.

Environment loving and fashionable! Sigh.

Conscious is slated for an April 7th release along with the launch of H&M’s new Conscious Exclusive collection.vanessa-paradis-hm-conscious-campaign2