H&M Steps Up The Game With The Conscious Beauty Line

Not that it needed to, but H&M just gave us another to fall in love with the fashion brand all over again. Ok, are you ready for it? Pull a chair if you must. The chain has announced the addition of their very own *takes deep breath* beauty line to the range of products in stores!

Give us a moment while we wipe off these tears of joy.

The range, which is going to be an accompaniment to complement its long-running, eco-friendly clothing line, Conscious Collection, will comprise of almost thirty products including goodies for you hair, skin and body.00440288

“We already offer conscious choices with our fashion collections so it is natural for us to have the same offering within our beauty collection. We always aim to develop our products to high and responsible standards in both materials and production.

“With the conscious range we have taken this philosophy even further. We are very proud to now be able to offer organic beauty to our customers”, Concept Designer at H&M Beauty, Sara Wallander told Nylon.20984784733_ac986dece3_h

The fashion house also revealed that it’d be using qualified organic components blended with essential oils for fragrance. And just when you thought it couldn’t get better, the brand also added that the packaging of the products too would be completely recyclable and eco-friendly.

Environment loving and fashionable! Sigh.

Conscious is slated for an April 7th release along with the launch of H&M’s new Conscious Exclusive collection.vanessa-paradis-hm-conscious-campaign2

Barbie Got A Reality Check & Made It To The Cover Of TIME

For time immemorial Mattel’s signature doll, Barbie, has been romanticized with that pop culture, perfect hourglass figure and of course, plastic beauty. The doll saw a complete body transformation when Y2K hit and thinks kind of got worse.

Even though a majority of young kids have spent afternoons together picking out shoes, dresses and accessories for the doll, it has also been shamed as setting unreal standards for the female body and hated as a brand name that did not live up to the decree of a ‘toy brand’.

Additionally, Barbie dolls even saw major slump of 20% in sales during 2012-14, owing to its negative image in the society and market. But all that’s about to change now.



Getting Real

Mattel has given one of its best-selling and most popular toys a reality check and released three new body shapes for the doll. Not only have people received this change in Barbie, but the doll also made it to the cover of the mush coveted TIME magazine.

Along with being a massive move for the brand and the doll, the company can only hope that this change does not backfire. In the article, author Eliana Dockterman writes: “Adding three new body types now is sure to irritate someone: just picking out the terms petite, tall and curvy, and translating them into dozens of languages without causing offense, took months. And like me, girls will strip curvy Barbie and try to put original Barbie’s clothes on her or swap the skirts of petite and tall.

“Not everything will Velcro shut. Fits will be thrown, exasperated moms will call Mattel. The company is setting up a separate help line just to deal with Project Dawn complaints”, she adds.


Image Source: TIME

But lets face it, what’s a decision without faults and what’s a pro without cons? Sticking to the classic figure was clearly off the table.


Keeping Up With The Kardashian & Others

Also, Mattel’s abovementioned decision couldn’t have come at a better time than this when American – or rather global – standards of beauty are seeing a shift. Curvy celebs including the likes of Beyoncé and Kim Kardashian have taken social media by storm, while divas like Adele and Lena Dunham are proudly embracing their “non ideal” figures.


Image Source: Kenji Aoki for TIME

Collectively, the transformation gives Barbie a variety of diverse looks that better reflect 21st century. To keep the work secret, Mattel officials code-named it “Project Dawn”, so that even their families wouldn’t know that the doll was undergoing the most dramatic body transformation in her 57 year record.

The new body shapes will be sold online starting January 28th at and will appear in retail stores later in 2016.

Did Mattel do the right thing? Which Barbie would you pick classic or revamped? Read the full article by TIME here and let us know what you think.

Here’s Why Sephora Wants To Help Kickstart Women-Lead Beauty Start Ups

Despite the beauty section majorly being flocked by female customers, the beauty industry sees only a handful of brands founded by women. But Sephora wants to help change that.

The beauty magnate has come up with a special training program called Sephora Accelerate to assist women looking to seed their own beauty enterprises.

Corrie Conrad, head of social impact at Sephora, explained: “Even in the beauty industry, where most customers are women, female founders are still underrepresented. We see a unique opportunity to draw from our history of working with entrepreneurs to build a supportive community for early-stage female founders.”banner9

The program commences with a week-long boot camp where founders will be helped in creating their own business model and growth plan. The participants will also be assisted in working on their market analysis and funding strategy.

Additionally, Sephora will also help founders design and strategize their products and introduce them to a guide from the industry. Chosen founders will be bestowed with $2,500 and are also entitled for extra funding in the future.sephora3


Although the applications for this year are closed, we have our fingers crossed for a reappearance soon.

So what are you waiting for? That idea you had in your head, get working on it and who knows? You could be the next big name in the industry!