Despite the beauty section majorly being flocked by female customers, the beauty industry sees only a handful of brands founded by women. But Sephora wants to help change that.
The beauty magnate has come up with a special training program called Sephora Accelerate to assist women looking to seed their own beauty enterprises.
Corrie Conrad, head of social impact at Sephora, explained: “Even in the beauty industry, where most customers are women, female founders are still underrepresented. We see a unique opportunity to draw from our history of working with entrepreneurs to build a supportive community for early-stage female founders.”
The program commences with a week-long boot camp where founders will be helped in creating their own business model and growth plan. The participants will also be assisted in working on their market analysis and funding strategy.
Additionally, Sephora will also help founders design and strategize their products and introduce them to a guide from the industry. Chosen founders will be bestowed with $2,500 and are also entitled for extra funding in the future.
Although the applications for this year are closed, we have our fingers crossed for a reappearance soon.
So what are you waiting for? That idea you had in your head, get working on it and who knows? You could be the next big name in the industry!